The brief type: Socially progressed Siren is changing the dating app area with its comprehensive mindset, relatable Question of the Day, and personalized confidentiality functions. On Siren, its about linking you with great folks through authentic discussion — maybe not addicting and meaningless swiping. To that particular conclusion, they will have developed a fun and safe atmosphere where you can end up being your genuine self and permit enchanting biochemistry with a match unfold in a more natural way — exactly like it might happen in individual.


With their sleek connects, fun characteristics, and hand-held platforms, matchmaking programs have revolutionized just how men and women date. Although this indicates much easier than ever to meet someone special, the acts of swiping and liking or loathing people considering photographs features very nearly produced online dating a game title — and created a disconnect among the list of individuals playing it.

For those who wish mix the genuine convenience of an online dating app plus the sense of hooking up with someone in actual life, there is Siren — an original on the web system that gets rid of the “searching for individuals” design other online dating apps have actually followed.

Through their Question during the day coordinating system, Siren creates the framework for talking about interesting topics (like container record items and philosophical questions) and sets individuals through those authentic and engaging conversations. In this way, real characters tends to be uncovered normally — just as they would directly.

For lots more in the motivation behind Siren, its special attributes, therefore the women-led group behind the application, we spoke with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People Perspective: Siren is made With everybody in Mind

Siren was actually created by two women with a feminist point of view — Susie and her Co-Founder/COO/CMO Katrina Hess — who both desired an internet dating software that was made up of shared admiration, confidentiality, and comfort as top priorities.

Having been through some bad matchmaking experiences via different matchmaking applications, Susie and Katrina watched they certainly weren’t actually built with ladies in addition to their certain needs and desires at heart. As well as the negative character of swiping kept and right on folks had been demeaning and did not help form top quality connections, particularly for women.

“I just felt this immediate experience that, as a woman seeking man Fresno, I was objectified. The swipe-to-reject structure failed to benefit me personally,” Susie mentioned. “I looked right back throughout the relationships I’d before, and I never ever met folks through these methods.”

Although they’d never created a matchmaking app, Susie and Katrina knew they are able to generate one that was not just female-friendly, but fun and compassionate toward every person.

They took their unique time investigating the tech room and obtaining comments from buddies and professionals before and during development. Plus they ignored people that said guys wouldn’t utilize a dating application that was focused on women and offered all of them higher level privacy options.

Siren premiered in 2014, and soon it wasn’t only Susie’s and Katrina’s buddies who had been making use of Siren. It absolutely was pals of pals and full complete strangers — such as males — have been utilising the application and articulating gratitude for this. Keyword spread and Siren is a prominent, comprehensive dating application from the time.

And even though Siren is actually pro-women, there’s not an anti-men feeling to it after all. Its proof that an online dating application designed by ladies for ladies can successfully work for all of them and for males.

Secure & Welcoming Atmosphere Sets a Positive Tone for the Community

The folks at Siren have always been very defensive of these members, and, because designers, they realized they can set a positive tone for the whole society by placing security precautions set up and creating a welcoming atmosphere.

While on various other internet dating applications individuals might enjoy harassment or catfishing, that’s not ever been the actual situation for the people on Siren, as well as the initiative associated with the Siren team ‘s the reason for that.

“Since we founded, we’ve had zero reports of harassing communications,” Susie mentioned. “Authenticity and other people being able to feel like discover genuine men and women on the other side is totally vital that you us. We had been truly cautious about expanding town with a specific sorts of reputation.”

Susie included that she and her group believe folks are fundamentally great and that if they’re offered a secure, friendly ecosystem, they’re going to end up being kind and sincere with one another.

“we are able to provide you with these icebreakers that strategies to be a tad bit more vulnerable and a little more genuine, that is certainly just how folks can link,” she mentioned.

Siren’s Mantra: “Make complete strangers Less Strange to each and every Other”

with all the social media a lot of us utilize, like myspace, the bond is in-built with the individuals we follow and which stick to us, so interacting is easy. Siren’s conversation-style system replicates that for online dating sites, working for you start those interactions with no awkwardness.

“when you are coping with a complete complete stranger in the internet dating area, there’s lots of reservation regarding how much you trust this individual, especially because most internet sites are really complicated and just have lots of artificial profiles,” Susie stated. “My mantra that I always inform my personal group, and they’ve actually embodied this, will be assist ‘make complete strangers much less odd to each other.'”

On-Site & Off-Site Benefits Create a Well-Rounded relationship Experience

With their unique coordinating element, top-notch security system, and special occasions, Siren provides singles an one-of-a-kind, secure, and well-rounded online dating knowledge from beginning to end.

Get acquainted with Matches in a distinctive Way With Siren’s concern from the Day

While Siren possesses the classic attributes of online dating (such as texting and blocking features), their unique Question of the Day will be the function that produces them stay ahead of additional dating programs one particular.

With fun questions like “Should you may have access to a billboard, what would you would like it to say?” you can be yourself and progress to understand someone on an even more real level. You may also search for suits predicated on their particular answers to those concerns in addition to by your favored criteria like get older, sex, and location.

And with this degree of communication, you never feel the need to inflate qualities like your income or physical appearance to seem more desirable to others.

A number of pic Settings works Eliminate Superficiality

Siren even has actually a unique method to images. You have the choice to keep pictures obscured and simply noticeable to your own associations, or you can keep the images noticeable to everyone.

“making it comfy and safe for men and women to manage to browse their own professional and private everyday lives, we enable every person to regulate their photo visibility,” Susie mentioned.

Unlike the common internet dating app, people are unable to send each other pictures, that was intentional whenever Susie and Katrina created the software. She mentioned this encourages members provide both their own telephone numbers and go the bond off-line — and protects people from obtaining undesired pictures.

With no issue which image option you decide on, the great thing is actually Siren’s concern of the Day — and people’ solutions — enables you to relate genuinely to individuals on a further degree than simply appears.

Safely relate to other people courtesy Siren’s confidentiality Controls

Another huge element of Siren is actually security, particularly in terms of stopping fraudsters. Every person who subscribes must devote their own telephone number and go into the activation signal they receive via book, which guarantees folks aren’t generating numerous accounts.

People also can prevent and are accountable to the Siren group various other members who will be acting inappropriately or abusing the application’s terms and conditions.

Reduced occasions produce Offline & Give You unique Date Ideas

Besides generating an appropriate and safe on the web spot for individuals to be whom they really are and going for a distinctive solution to begin conversations, Siren is bringing the alternative by holding offsite events. Susie stated these could end up being a good alternative to the most common coffee time, that may typically end sensation like a company conference or meeting.

“In my opinion satisfying in this manner provides a lot more important link. We are pairing with local businesses and organizations provide all of our users rewards and discounts to places like museums, lectures, and film festivals,” she mentioned.

Also those that have currently found someone on Siren hang in there for events since they’ve be an integral part of that community today and may easily find brand new go out a few ideas. While these activities are currently only being held in Seattle, Siren has actually plans to develop for other cities quickly.

A Diverse User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf protective character), the Siren team comprises of CTO David Golightly plus expert advisers including Lisa rock (Co-Founder of websiteHer) and Gayle Karen teenage (CTCO at Wikimedia).

As they all manage vital components of the firm (from advertising to customer support to graphic design to development), they even place people first regardless of the work in front of you.

In accordance with an application created by two women of color — excessively rare into the tech business — Susie and Katrina wanted to bring in a user base that is equally varied since company is.

Siren’s user base isn’t like your typical online dating app audience — which has a tendency to mostly end up being heterosexual guys, younger singles, and people seeking hookups. The sex ratio on Siren leans a little more feminine (55per cent to 45percent), and most people are over 30 and looking for a meaningful go out or commitment.

“we are gearing earlier, and I think this has been really great for people,” Susie mentioned.

Just what Siren additionally does effectively is actually include all sorts of men and women, especially those in the LGBTQ area. An innovative new element of Siren which was particularly important towards staff is a “non-binary” gender option for people when they fill out their unique profile.

Susie along with her group realize that gender and sexuality aren’t set-in material for some people, and while terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” are a good idea, they could be also limiting.

“we need to help you find the person you are considering, but you do not need to declare or place your self in a box,” Susie said. “That sex fluidity is very important for people to accept.”

Final Thoughts

Whether we’re speaking about their innovation, addition, or realness, Siren is actually using the dating app area one stage further out of every position.

Although they’re going to add more useful attributes and grow the reach regarding activities soon, the long-lasting focus will still be constructing honest connections the help of its users and standing up to the people whom try to ruin the experience for everybody.

“If you would like be an asshole, there are lots of spots to get it done, but try not to exercise here,” Susie mentioned. “While we size, you want to preserve this concept that reputation and rely on matter, and it’s our loyal purpose to the office for our community daily. We have been here wanting to offer men and women a fighting opportunity to reduce loneliness in order to find a genuine actual connection.”